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The Minimalism of JJJJound
With 2025 in full effect, a new round of sneaker drops is on the horizon, and some of the most anticipated in January are from JJJJound & New Balance.
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John Wright
Wales Bonner's Cultural Luxury
One of the best shoes from this year comes from a UK legend in the making.
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John Wright
Supreme: The Rise of Streetwear's Greatest Icon
In the world of streetwear, there are a few brands that stand as giants over the rest. The biggest of them all? Supreme.
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John Wright
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Avirex and Pelle Pelle: The Jackets That Took Over Hip-Hop Culture
Over time, different regions have specific fashion trends that they become associated with. The West Coast had Nike Cortez. The DMV had New Balance…
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John Wright
1
From Underground to Icon: Palace's Journey to Streetwear Royalty
Every once in a while, a streetwear brand has a series of standout years where their work is finally recognized by the culture. What follows is a myriad…
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John Wright
How Helly Hansen Became One of NY Hip-hop's Favorite 90's Brands
If you've ever seen the film Original Gangstas with Jim Brown, and Fred Williamson you'll notice one of the villains sporting a jack with a double H…
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John Wright
How Denim Tears Became one of Hip-hop's Favorite New Brands
At some point in the past year, you’ve likely seen your favorite rapper or pop star wearing a pair of jeans that has a circular white pattern. At first…
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John Wright
1
How Virgil Abloh Became a Streetwear Legend
Paris Fashion Week just passed, and everyone from Pharrell to J. Lo was in attendance to show see the next season’s latest and greatest styles. In the…
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John Wright
The Resurgence of BAPE: A Case Study in Reviving a beloved Brand
BAPE is one the greatest streetwear brands in history. In the early 2000s it was highly coveted and worn by the fashionistas (and regular fans who could…
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John Wright
The Rise Of Carhartt: Hip-hop's Relationship with an Iconic Workwear Brand
There’s no shortage of apparel brands in the world, but a few stand the test of time.
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John Wright
Fear of God: How Jerry Lorenzo Transformed the World Of Streetwear
If you’ve paid attention to streetwear lately, then you’ve probably seen someone wearing a hoodie or shirt with ESSENTIALS in bold letters across the…
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John Wright
How Pharrell Changed The Culture of Fashion & Music
This week, Pharrell unveiled his new collection as the Creative Director for Louis Vuitton’s menswear collection.
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John Wright
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