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This is SNOBHOP.
We’re a media outlet dedicated to Hip-hop, Marketing, & Black Culture.
Every Friday we publish newsletter with thoroughly researched essays & lessons for marketers, musicians, and creatives to learn about.
Our Most Popular Stories Include…
How Brands Grow: As Told By Drake
Drake is one of the most prolific artists of our time. To date, he has 11 #1 albums - trailing only JAY-Z, and The Beatles, The most #1 records charting on Billboard’s Hip-hop charts, and he just signed re-signed with Universal Music Group to the tune of
Rick Rubin, Creativity, and the Lessons Every Artist Should Learn
I’ve been on a Rick Rubin kick lately. A few months back, I picked up his book The Creative Act, but this week I decided to listen to Rick on a few the podcasts. All of it reminded me of the the lessons I’ve learned in my years creating, and they are a huge part of my beliefs about creative marketing too.
The Rise Of New Balance: A New Era in Sneaker Culture
New Balance. The ultimate dad shoe has now become a Gen Z favorite. When I was younger, New Balances weren’t that high in the shoe pantheon — they usually fell behind Air Forces, shell-toe Adidas, Timbs, etc., so seeing them sell out at raffles is a bit surreal.
Our Regular Deep Dives cover topics including…
Hip-hop, High Fashion & Streetwear, Advertising & Marketing, Black Culture
And much, much more…
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