Sitemap - 2023 - SNOBHOP

A Gift To You... It's a SNOBHOP Christmas

Keith Lee, Social Media, & having a Purposeful Platform

The Resurgence of BAPE: A Case Study in Reviving a beloved Brand

The Pursuit of Lightning in a Bottle

Black Friday Edition: 3 Examples of Brand Building Through Giving Back

How Two Black Marketing Execs are Changing The Music Industry

Ogilvy on Advertising... As Told by Wu-Tang Clan

The Global Expansion of Africa's Music Scene & Its Presence in Advertising

JID, EarthGang, & Measuring Metrics That Really Matter

How Timberland's Became the 'Winter' Shoe of East Coast Hip-hop

Tobe Nwigwe & Building a Distinct Brand in a Crowded Market

The Rise of Moncler: From Luxury Brand to Streetwear

Announcements + Giveaways!

How Lil Wayne Became The Best Rapper Alive: A Marketer's Guide

Deion Sanders, Brand Building, & The Art of Storytelling

The British Invasion of Hip-Hop: The Rise of UK Drill

The Evolution of Kith: From Boutique Brand to Cult Status

The Rise Of Carhartt: Hip-hop's Relationship with an Iconic Workwear Brand

50 Cent & Why Growing With Your Audience is Key

How Cadillac's Trajectory was Altered Forever By Southern Hip-hop

Black Benjie, The Hoe Avenue Peace Treaty & The Birth of Hip-hop

How Travis Scott's Community Building Strategy Pushed Him to New Heights

Steph Curry, Mike Dean, and What it Takes to be Great

Nas, Hit-Boy, and The Magic of Finding the Right Brand Partnership

Cardi's Theory: Lessons in Creating an Impactful Brand According to Cardi B

Fear of God: How Jerry Lorenzo Transformed the World Of Streetwear

Rick Rubin, Creativity, and the Lessons Every Artist Should Learn

How Pharrell Changed The Culture of Fashion & Music

How Latto Mastered The Art of Campaign Rollouts

Maintaining Cultural Relevance As Told By Cam'ron

Ice Spice, Viral Marketing, & How to Sustain a Buzz in 2023 & Beyond

The Legacy of UPN: A Golden Era of Black Television

How Crocs is Cornering the Market with Hip-Hop Partnerships

Carving Out a Niche: As Told By Pusha T

Brent Faiyaz: Changing the Blueprint of IP Ownership in the Digital Era

The Legend of Karl Kani: The Godfather of Streetwear

How Hip-hop Is Revolutionizing The Weed Industry

Call Me If You Get Lost: Campaign Launches According to Tyler, The Creator

Clarks: Hip-hop's Long Standing Relationship with a British Shoemaker

The Revival of Cross Colours: A Historic 90s Brand Making a Comeback

Converse: A Classic Sneaker Brand with Heavy Hip-Hop Heritage

Gucci Mane's Theory: How Brands Can Achieve Longevity in Any Era

Puma Codes: How An Iconic Sneaker Brand Manages to Stay Relevant

The Legend of Cartier: One of Hip-Hop's Favorite Jewelry Brands

Hov's Laws: A Blueprint in Brand Building According to JAY Z

How Brands Become Icons As Told By Beyoncé (Part II)

How Brands Become Icons As Told By Beyoncé (Part I)

Vans: How Hip-hop Became the Focus of an Iconic Skateboarding Brand

The Resurgence of Tiffany Co. & High-Low Culture Collabs

The Rise Of New Balance: A New Era in Sneaker Culture

How FILA Took Over The Culture in the 80s & 90s

How Joe Budden Shaped The Market For Modern Podcasting

Gangsta Grillz: How A Mixtape Series Hacked The Consumer Journey