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Rappers Are Masters At Branding (Part III): The Chronic Edition
How Tommy Hilfiger Became Clothing Line of The Culture in the 90s
The 'No Limit' Soldier: Brand Building Lessons From Master P
How AI Tools will Change The Way We View Creativity
Nipsey's Theory: A Hip-hop Model To Product Pricing
Black Friday Edition: Lessons in Giving From J. Cole, One of Hip-hop's Biggest Givers
How 'The Fresh Prince of Bel-Air' Changed Pop Culture using the 4C's
How Trap Music Went From a Genre to a Fully Embraced Culture
How Brands Become Icons According to Snoop Dogg
The Rise of Creative Collectives
How Brands Grow: As Told By Drake
How Hip-hop Brought Reebok Back From The Brink of Collapse
Marlo's Theory: What Brands Can Learn From The Wire's Most Enigmatic Character
How Air Jordans Became The Greatest Sneakers of All Time
How Amazon Music Is Boosting Its Presence Using Hip-hop Partnerships
The Hidden Legacy of Sprite: How It Became Hip-hop's Favorite Soft Drink
How Hip-hop Influenced a Generation NBA-Themed Video Games
The Verzuz Effect: What Hip-Hop Can Teach Brands About Becoming Multi-Generational
The Greatest Earned Media Play In Marketing History
Why Brands Should Secure 'Features' Instead of 'Collabs'
How Gucci & Louis Vuitton Became the Most Treasured Brands In Hip-hop
The Legend of Combat Jack: The Godfather of Modern Podcasting
How Adult Swim Introduced a Generation of Black Youth To Anime
The Decades Long Relationship Between Gaming & Hip-hop Culture
How 1970's Kung Fu Films Revolutionized Black Culture
How Tony Hawk Introduced a Generation to Old-School Rap
Why Beyoncé is a Master at Shifting The Culture
The Blog Era: How a Golden Era of Hip-hop Changed Marketing Forever
How A Nike Message Board Lead To the Birth of Sneaker Culture
The History Of Ralph Lauren's Relationship with Black Culture
The Community Economy Through The Eyes Of Indie Hip-Hop
How P. Diddy & Bad Boy Revolutionized Lifestyle Marketing
How Rap Disrupted the Fashion Industry & Created a New Class of Billionaires
How Hip-Hop Made TikTok The #1 Social Media Platform
The Co-Sign: How Hip-Hop Helps Brands Find Culture Relevance
The Art of Guerilla Marketing As Told Rappers (Part 2)
The Art of Guerilla Marketing As Told By Rappers (Part 1)
Snoop Dogg's Creating a Blueprint For Living in The Metaverse
How the Air Force 1 Became the Official Shoe of Hip-hop
The Reason Rappers Create Their Own Spirit Brands
Rappers Are Masters at Branding (Part II)
Rappers Are Masters At Branding (Part I)
How 50 Cent Created The Blueprint for A Branded House of Television