The term streetwear gets thrown around a lot. For some, it’s a veiled term used to denigrate brands that are considered low-culture. For others, it signifies brands that made their way into existence from the streets and rose to the heights of pop culture.
I love this. I never knew the backstory of the brand. And to know the founder is Afro-Latinx is also a vibe. Thanks for bringing us this story!