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There’s a huge virality to central cee through his relationship with madeleine argy (who has a large US audience) that contributes to the gen z following as well. As an American who lived in London I also didn’t pay attention to the drill and grime until drake’s influence and Amelia Dimoldenberg’s chicken shop date series took off and featured both UK and US artists!

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Meant to reply to this sooner! Appreciate the context on Cee - I had no idea about those connections helping propel his growth. Now I’m googling trying to catch up lol.

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