The Bad Boys Phenomenon: How a 90s Film Franchise Became Legendary
snobhop.substack.com
At a time where movies would be lucky to break even, Martin Lawrence & Will Smith are proving that they are still box office kings with the new film doing over $100 million in the opening weekend. There are actually some really good branding principles that come into play here that can help explain why this is one of the best film franchise ever; and still capable of pulling in a crowd after 30 years.
The Bad Boys Phenomenon: How a 90s Film Franchise Became Legendary
The Bad Boys Phenomenon: How a 90s Film…
The Bad Boys Phenomenon: How a 90s Film Franchise Became Legendary
At a time where movies would be lucky to break even, Martin Lawrence & Will Smith are proving that they are still box office kings with the new film doing over $100 million in the opening weekend. There are actually some really good branding principles that come into play here that can help explain why this is one of the best film franchise ever; and still capable of pulling in a crowd after 30 years.