Anthony Edwards has been having a stellar year, to say the least. The Timberwolves had a deep playoff run, and he’s partnered with many brands, including Popeyes, and Bose. This past year, his work with Adidas has taken the culture by storm. One aspect of it is a purely social campaign that, according to Ad Age, has no paid support.
I've been wondering why Nike hasn't been doing things for their athletes like this. I feel like Athletes as a whole used to get a lot of amazing commercials but that doesn't happen as much anymore. Maybe it's because these companies read headlines like "kids don't like sports like they used to" and are moving away from promoting their stars. But that feels crazy considering how much money they poured in to make MJ famous. Hopefully we'll get more spots throughout next season from both companies.
I've been wondering why Nike hasn't been doing things for their athletes like this. I feel like Athletes as a whole used to get a lot of amazing commercials but that doesn't happen as much anymore. Maybe it's because these companies read headlines like "kids don't like sports like they used to" and are moving away from promoting their stars. But that feels crazy considering how much money they poured in to make MJ famous. Hopefully we'll get more spots throughout next season from both companies.