Brands like New Balance & Crocs are experiencing popularity in the culture like never before in large part because of the recent releases they've put out that have sneaker culture excited. As for the catalysts for each brands rise. 2 Black Creative Directors named Joe Freshgoods & Salehe Bembury.
This was a really great read, thanks for sharing! I’ve been a huge fan of JFG’s work for a while now. I have a few pieces from his collection with Converse a few years ago. His marketing is always perfect, very Black, and truly in connection with his customers. I’m a fashion stylist and a goal of mine is to style a campaign of his one day. You can tell how much thought and care he puts into each collection. I can never get my hands on any of his New Balances quick enough lol . I’m not a Croc’s girlie but I also have a ton of respect for what Salehe has done/is doing with the brand. I know people who stop everything their doing when he releases a shoe and the designs & colorways are always fire.
This was a really great read, thanks for sharing! I’ve been a huge fan of JFG’s work for a while now. I have a few pieces from his collection with Converse a few years ago. His marketing is always perfect, very Black, and truly in connection with his customers. I’m a fashion stylist and a goal of mine is to style a campaign of his one day. You can tell how much thought and care he puts into each collection. I can never get my hands on any of his New Balances quick enough lol . I’m not a Croc’s girlie but I also have a ton of respect for what Salehe has done/is doing with the brand. I know people who stop everything their doing when he releases a shoe and the designs & colorways are always fire.