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How Brands Grow: As Told By Drake
Byron Sharp's Laws explained using Hip-hop
 • 
John Wright
The Legacy of UPN: A Golden Era of Black Television
The writer’s strike has been going on for about three weeks now, with Hollywood showing no (visible) signs of budging. The last time there was a…
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John Wright
How Crocs is Cornering the Market with Hip-Hop Partnerships
“What are those things in your shoes?" That's a question that Crocs wearers hear daily. For those who are unfamiliar with these charms, they are called…
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John Wright
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The Rise Of New Balance: A New Era in Sneaker Culture
 • John Wright
The Revival of Cross Colours: A Historic 90s Brand Making a Comeback
 • John Wright
Converse: A Classic Sneaker Brand with Heavy Hip-Hop Heritage
 • John Wright
4
Nipsey's Theory: A Hip-hop Model To Product Pricing
 • John Wright
The Rise of Creative Collectives
 • John Wright
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Carving Out a Niche: As Told By Pusha T
A niche is defined as a specialized segment of the market for a particular kind of product or service. It’s that area where interest meets expertise…
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John Wright
Brent Faiyaz: Changing the Blueprint of IP Ownership in the Digital Era
Intellectual Property is in a weird place right now. We all saw what happened when that Drake & The Weeknd song made with AI hit the internet last week…
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John Wright
The Legend of Karl Kani: The Godfather of Streetwear
The term streetwear gets thrown around a lot. For some, it’s a veiled term used to denigrate brands that are considered low-culture. For others, it…
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John Wright
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How Hip-hop Is Revolutionizing The Weed Industry
Weed and Hip-hop go hand in hand, just like it did with Jazz. And just like Jazz musicians, Hip-hop artists catch a ton of flack not only for their…
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John Wright
Call Me If You Get Lost: Campaign Launches According to Tyler, The Creator
“Rolls Royce pull up, Black boy hop out” Tyler The Creator has been on a helluva run. The rollout for his most recent album, “Call Me If You Get Lost…
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John Wright
Clarks: Hip-hop's Long Standing Relationship with a British Shoemaker
Clarks have always been a part of the culture in one way or another. On a Fall day, especially in New York, you’ll likely see someone in a pair of…
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John Wright
The Revival of Cross Colours: A Historic 90s Brand Making a Comeback
If you’ve been watching the Wu-Tang series on Hulu you’ve probably seen a bunch of clothing brands, including Tommy Hilfiger and Polo. But there’s one…
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John Wright
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